MAG-LEV Audio is the world’s first levitating turntable which visually enhances the experience of listening to vinyl records by levitating the platter. Main goal of the project was to create a modern, clean look website which will generate the leads. It’s a high-priced product so the challenge was to show the customers that the levitating turntable is designed for people who appreciate high quality sound and innovative design.
As a lead designer I took a role in art direction and design of the website.
Desktop & Mobile Experience
I’ve designed a landing page with clean, modern look focusing on the product itself but as well as the expert opinion quotes since it was featured in many tech and audio magazines such as Mashable, The Verge, Stereo, Pitchfork..
Services included a video editing/adaptation for the website and the animation of the digital switcher.